Слух: GTA 6 обойдется менее чем в 100 долларов

Recent insights from market analysts strongly suggest that GTA 6 could establish a new price benchmark for premium games, potentially reaching $100. Experts are predicting that Rockstar Games stands to gain enormous profits from what many are calling the most eagerly anticipated game of all time.

In a detailed analysis, The Telegraph showcases thoughts from Louise Woldridge of Ampere Analysis and Michael Pachter from Wedbush Securities.

Woldridge characterized GTA 6 as «arguably the most anticipated game ever,» a statement that might even be considered a modest evaluation given the excitement surrounding its release.

We can reasonably expect this installment to be among the costliest games ever produced in the gaming industry. I anticipate that the base price will indeed be set at $100, and the game is likely to turn out to be incredibly lucrative for Rockstar. Over its entire lifecycle, it could potentially rake in around $10 billion, in addition to generating approximately $500 million annually from the ongoing success of GTA Online.

Furthermore, Pachter has estimated the development costs for GTA 6 could exceed $1.5 billion, a figure that clearly takes into account substantial marketing expenditures. Given the franchise’s history and the massive fanbase, these investments may very well pay off handsomely in the end, making GTA 6 not just a game, but a significant event in the gaming landscape.

GTA 6: Budget up to $2 billion and price of $100 — what does this mean for players

An intriguing rumor has been circulating in the gaming world for a long time: the GTA 6 development budget could reach truly record-breaking levels — from $1 to $2 billion. These amounts sound like a script for a Hollywood blockbuster, but experts emphasize that for now these are just assumptions, supported by guesses about the giant Rockstar team and the grandiose development timeframe.

At the beginning of the year, the industry was thunderstruck by a statement by Matthew Ball, CEO of the investment company Epyllion. He suggested that the price of GTA 6 could be $100. The idea blew up the community: some saw it as a bold innovation, while others saw it as a step that could alienate millions of players. The discussion quickly engulfed fans, analysts, and developers, revealing the full complexity of pricing for next-generation games.

Against this backdrop, Microsoft changed course and abandoned plans to set $80 for key releases in 2025. And EA officially announced: they will not raise the price, because accessibility for gamers is a priority. This price chess game clearly shows that the industry is still searching for a middle ground between the colossal costs of creating games and the expectations of millions of fans around the world.

Rockstar is unlikely to forget the phenomenal success of GTA 5, especially since its affordable price at launch was one of the key factors in its popularity. The lower entry threshold then allowed GTA Online to attract millions of new players, creating an incredibly active community. Such a pricing policy is like an open door that gamers happily enter and stay for a long time.

But in the case of GTA 6, everything may be different. Many analysts suggest that the starting price of the game is unlikely to fall below $ 100. Probably, we are talking about a special gift edition with exclusive content, or maybe about a complex that combines the base game and GTA Online in one set. Although the latter theory sounds tempting, so far it is only one of the least confirmed rumors in the fan community.

Interestingly, Matt Piscatella, CEO of Circana, treats the idea of ​​a price of $ 100 with a degree of doubt. He recalled that the average bill for purchasing video games has long since exceeded the usual $60–70, which was facilitated by the widespread distribution of “silver,” “gold,” and collector’s editions. They offer players additional bonuses and in-game privileges, but at the same time they create a new psychological barrier of cost, which in the case of GTA 6 can play a dual role.

Recent reports have revealed that the highly anticipated Grand Theft Auto VI is set to be released on May 26, 2026. This marks a significant milestone, as the development of the game has been in progress for over eight years. With a total budget that has now surpassed $1 billion, it has achieved a remarkable feat, establishing itself as the most expensive video game ever produced in history. Fans are eagerly awaiting what promises to be an extraordinary addition to the franchise.